SEO & Digital Marketing Expert

About this role

In this hourly, remote contractor role, you will work as an SEO & Digital Marketing Subject Matter Expert (SME) to review AI-generated SEO/marketing outputs and/or create expert digital marketing content, evaluating reasoning quality, strategy fit, and step-by-step decision-making while providing precise written feedback. You will assess solutions for accuracy, clarity, brand fit, and adherence to the prompt; identify issues in search intent alignment, keyword strategy, on-page SEO, technical SEO logic, content structure, measurement/attribution, and compliance/claims risk; fact-check where needed; write high-quality explanations and model outputs; and rate and compare multiple AI responses based on effectiveness and reasoning quality.

SEO Strategy, Technical SEO, On-Page SEO

Responsibilities

• Develop AI Training Content: Create detailed prompts and gold-standard SEO/digital marketing outputs (content briefs, strategy notes, optimizations, analyses).
• Optimize AI Performance: Evaluate and rank AI responses to improve intent match, correctness, clarity, and practical applicability.
• Ensure Model Integrity: Test AI outputs for inaccuracies, brand-risk claims, policy/compliance pitfalls, and bias; validate reliability across use cases.

Qualifications

• Bachelor's degree (or higher) in Marketing, Communications, Business, Journalism, or a related field.
• 5+ years of professional experience in SEO and/or digital marketing (in-house, agency, or consultancy).
• Strong command of SEO fundamentals: keyword research, intent mapping, information architecture, internal linking, content briefs, SERP analysis.
• Working knowledge of technical SEO and site health: crawl/indexation, canonicalization, redirects, sitemaps, Core Web Vitals basics, schema.
• Strong analytics and measurement instincts: GA4, Search Console, dashboards, experiment design, attribution caveats.