PR & Communications Expert

About this role

In this hourly, remote contractor role, you will work as a PR & Communications Subject Matter Expert (SME) to review AI-generated PR/communications outputs and/or create expert communications content, evaluating reasoning quality, messaging discipline, and step-by-step decision-making while providing precise written feedback. You will assess solutions for clarity, accuracy, tone, stakeholder fit, and adherence to the prompt; identify issues in narrative coherence, positioning, media readiness, reputational risk, claims/compliance, and crisis-response logic; fact-check statements where needed; write high-quality explanations and model deliverables; and rate and compare multiple responses based on effectiveness, correctness, and reasoning quality.

Public Relations, Media Relations, Messaging & Positioning

Responsibilities

• Develop AI Training Content: Create detailed prompts and gold-standard PR/comms outputs (press releases, statements, pitches, FAQs, comms plans) to guide AI learning.
• Optimize AI Performance: Evaluate and rank AI responses to improve message discipline, clarity, credibility, and stakeholder fit.
• Ensure Model Integrity: Test AI outputs for inaccuracies, reputational risk, bias, and unsafe claims; validate reliability across scenarios (product launch, incident response, policy change).

Qualifications

• Bachelor's degree (or higher) in Communications, Journalism, Public Relations, Marketing, or a related field.
• 5+ years of professional experience in PR and/or communications (agency or in-house), including writing and media-facing deliverables.
• Strong command of message development: narratives, proof points, objection handling, Q&A/FAQ frameworks, and tone control.
• Experience producing core comms assets: press releases, media pitches, bylines, statements, talking points, internal comms, and executive notes.
• Ability to evaluate outputs for accuracy, defensibility, and risk (overclaims, legal/compliance sensitivity, forward-looking statements, confidentiality).