Advertising Expert

About this role

In this hourly, remote contractor role, you will work as an Advertising Subject Matter Expert (SME) to review AI-generated advertising outputs and/or create expert ad copy and campaign assets, evaluating reasoning quality, strategy alignment, and step-by-step creative decision-making while providing precise written feedback. You will assess solutions for clarity, persuasion, brand fit, platform fit, and adherence to the prompt; identify issues in audience targeting logic, messaging hierarchy, offer framing, hooks/CTAs, compliance/claims risk, and creative-testing strategy; fact-check claims where needed; write high-quality explanations and model deliverables; and rate and compare multiple responses based on effectiveness, correctness, and reasoning quality.

Advertising, Ad Copywriting, Paid Media

Responsibilities

• Develop AI Training Content: Create detailed prompts and gold-standard advertising outputs (ad copy sets, creative briefs, test plans, performance analyses) to guide AI learning.
• Optimize AI Performance: Evaluate and rank AI responses to improve strategic fit, persuasion, clarity, and practical applicability.
• Ensure Model Integrity: Test AI outputs for inaccuracies, misleading claims, policy violations, and bias; validate reliability across channels and audiences.

Qualifications

• Bachelor's degree (or higher) in Marketing, Communications, Business, or a related field.
• 5+ years of professional experience in advertising and/or performance marketing (agency or in-house), with hands-on campaign ownership.
• Strong command of ad fundamentals: positioning, offer strategy, messaging frameworks, hooks, CTAs, and creative iteration.
• Experience across major channels (as relevant): Meta (Facebook/Instagram), Google Ads/YouTube, TikTok, LinkedIn, programmatic, and/or connected TV.
• Strong measurement instincts: CTR, CVR, CPA, ROAS, LTV, attribution limitations, and experiment design basics.